The Area Manager oversees the retail sales and operations of assigned dispensaries within C3 Industries’ retail cannabis chain, High Profile. The Area Manager is responsible for ensuring strong retail performance by delivering KPIs and sales targets; managing labor and implementing strategic scheduling practices; hiring and developing top talent; managing controllable expenses; motivating employees and maintaining a strong internal culture; overseeing new store launches; and delivering a flawless customer experience. Additionally, the Area Manager evaluates the competitive landscape with their designated market and provide weekly feedback on local cannabis trends.


  • Core duties and responsibilities include the following. Other duties may be assigned.
  • Oversee all aspects of retail performance in assigned area, ensuring efficient and sound operations, maximum bottom line contributions, and best-in-class store experience.
  • Directly supervise store managers, ensuring each drives a culture of performance, accountability, and respect
  • Create a strong team culture and foster relationships with all employees through regular store visits and daily/weekly communication to store teams
  • Ensure best-in-class customer experience exists by ensuring stellar employee engagement through all touch points of the customer journey – check in/reception, order placement/showroom experience, and check out/closing the sale. Review weekly customer feedback and shop scores to identify areas of opportunity within the dispensary and broader market.
  • Ensure successful execution of POS and systems processes, cash handling procedures, inventory tracking processes, compliance systems, and all 360 Learning assigned training modules in each retail location.
  • Establish and ensure key performance indicators (KPI) and key performance objectives (KPO) are communicated and achieved in all store locations.
  • Implement Standard Operating Procedures and Retail Work Instructions for all retail locations and ensure implementation and compliance with all local and state administrative and regulatory requirements.
  • Ensure all facility and maintenance issues are assessed regularly and high priority service issues are submitted via the Helpdesk ticketing system.
  • Anticipate market trends and opportunities by analyzing existing product performance, completing competitor shopping reports, and communicating product and promotional recommendations to the buying and planning teams.
  • Promote and drive new customer sign-ups through our High Roller Loyalty Program.
  • Ensure flawless execution of all visual direction and brand marketing initiatives.
  • Prepare and review weekly, monthly, and quarterly sales reports with salaried leadership teams.
  • Submit weekly business recaps that address revenue generating strategies such as product allocation, staffing and scheduling, promotional activity, and social media/local marketing initiatives.


Directly supervises Retail Store Managers.


  • Candidate should have 8 to 10+ years of retail leadership experience, including 3-5 years of multi-door, high volume brick and mortal retail locations.
  • Bachelor's degree preferred, but not required.
  • Comprehensive knowledge of retail operations, inventory management, visual merchandising, and in-store customer journey efficiencies.
  • Ability to travel to assigned locations on a frequent basis, including a visit all stores in the market at least 2x per month and provide support for in-store events.
  • Experience establishing and tracking KPIs and additional sales and performance metrics.
  • Proficiency in Microsoft Office applications and POS systems.
  • Ability to drive measurable performance improvements across designated territory.
  • Ability to build and lead a best-in-class retail team
  • Establish strong credibility, build relationships, and operate in a highly fluid industry.
  • Demonstrate passion for the cannabis industry and thrive in a dynamic, fast-paced retail environment.
  • Must be at least 21 years of age and able to pass a background check.
  • Must be able to obtain and maintain required state licenses based on work location.